University of Southern Queensland (USQ, or USQ International) is a world renowned university with multiple campuses in south-east Queensland. USQ offer many places to international students, while also offering joint programs with other international universities.
Arvo Creative has been working with USQ International to design a new booklet showcasing their Cotutelle and Joint PHD Programs. Loaded with intuitive design, and striking graphics while being professional and approachable.
WHAT WE DID
We researched imagery and layouts that would appeal specifically to the market of current and prospective students. We created exciting layouts, graphics and icons that caught the attention of the reader, while also easily conveying content to an audience whose first language is not English.
We respected the USQ brand guidelines where required, while adding our creative freedom to design a booklet set apart from other styles in the University’s existing collateral.
USQI were very pleased with the design concepts and the overall feel of the booklet. They loved the way Arvo Agency integrated our unique design elements with the existing USQ brand guidelines. It was a very successful project that saw a progression to other booklets based off a similar design style.