University of Southern Queensland (USQ, or USQ International) is a world renowned university with multiple campuses in south-east Queensland. USQ offer many places to international students, while also offering joint programs with other international universities.
Arvo Creative has been working with USQ International to design several new booklets for new international students. We refreshed the designs for several key pages in the USQ International Program Guide, creating intuitive designs that clearly communicate each step in the process of applying with USQ, while also easily conveying content to an audience whose first language is not English. The use of images and icons was key to ensuring that the content was easy to understand at a glance, while still being informative and eye catching.
We respected the USQ brand guidelines where required, while adding our creative freedom to design a booklet set apart from other styles in the University’s existing collateral.